A.P.C Thinks You’re A Hypebeast

7 days ago, my inbox lit up. JTTB foreign correspondent Jesse had secured a ticket to the A.P.C - Carhartt release party. I was filled with envy, excitement, and unbridled Jawnz lust. I’m one of A.P.C’s last standing defenders. The French ready to wear brand still makes my favorite denim after all.

When Saturday night rolled around I started receiving reports from Jesse. The party was amazing, The DJ was playing bangers, the drinks were free, the crowd was beautiful, but the clothes? They were no where to be seen.

I am of the belief that one doesn’t need an excuse to throw a party. Dancing, drinks, and the gathering of many beautiful people can be a goal in and of itself. But now I know why A.P.C didn’t show off this collection at their launch party.

Jean Touitou long ago earned his place on Mt. Rushmore. For most of us, the first pair of “nice” jeans we bought was from A.P.C. So I can’t be too mad at him for letting interns absolutely abort this Carhartt Collaboration. None the less, here is what they think you’re dumb enough to buy.

A $120 T-Shirt with a logo mishmash that looks like a fan fic iPhone created disaster.


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A TWO HUNDRED DOLLAR HOME DEPOT FANNY PACK


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A charming beanie, that is somehow worth a hundred dollars.

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It should come as no surprise the the most redeeming parts of the collection can be found in the denim work. While most of the collection treats you the consumer like an idiot, Jean did come through with a beautiful work coat. For $400 you can have yourself a functional and sexy coat that points to what this collection could have been.

Check the collection out for yourself: APC CARHARTT

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