I Hate Moodboards
No, really, I’m serious. I’m the guy who is in charge of this site’s moodboard and I want you to know moodboards suck. Every dumbfuck two bit influencer wants to start a moodboard because I don’t know, archive fashion was trendy and moodboards in much the same way are built upon posting crusty images from the 90’s and 2000’s and acting like it was so cool. Newsflash: everything sucked back then and your moodboard sucks too.
Look, as evidenced by our own moodboard I love seeing a bunch of images on a sterile white background as much as the next guy but boy do I hate everyone else’s. The problem is simple — you’re all the fucking same. Every “curator” behind a moodboard follows the same half dozen Instagram accounts that posts pictures of Prada cellphones and young Leonardo DiCaprio. Once upon a time a nice curated moodboard was cool and those smart enough to start early did turn it into careers. Nowadays though everyone has a moodboard. Brands, influencers, your aunt who posts grainy pictures on Facebook of dinner at the local Italian dive which is probably called “Guiseppe’s Buffet.” All of them. Podcasts get a bad rap but at least there’s a barrier of entry, all a moodboard takes is an internet connection and enough motor function to save a few dozen images.
So please dear for Christ’s sake stop posting “vibes.” And stop acting like it’s a serious thing that will get you a weekly installment on Grailed for your good taste because lord knows everyone else thinks they have good taste but it’s all the exact same.
Have some fun, get some personality, post something interesting for once. You might look at the JTTB Mood and call me a hypocrite but shut the fuck up, I’m cooler than you.
There’s a lot of hate in this world. Garfield hates Mondays, Drake hates when girls turn 18, and me? I hate just about everything. This is the first installment of a weekly column dedicated to the many and varied objects of my loathing. The goal is not to just sit here and say I hate things but to communicate my exact reasoning as to why because hate is unproductive, but hate with reason starts a conversation.
