Big Fits, I Love You But You’re Bringing Me Down.
A Letter From an Editor
The seeds of JTTB Blog were planted a year ago. Earnest conversations in the GC were endless. We recommended to one another socks, shirts, wine, dating tips, and who to bet on in the NBA playoffs. “This would make a great blog.” “We should share this with others.” I bought a domain and shortly there after we began bringing you world class content on a daily basis. But the conversation has moved. We still recommend products to one another, we still talk about Warzone’s terrible updates, we still give Larry shit about podcast guests, but there's a clear and undeniable desire for a new way of life.
In 2002 James Murphy formed my favorite band - LCD Soundsystem. James was DJing around Brooklyn, sound engineering for Justice, and doing more blow than 10 sorority sisters on New Year’s Eve. LCD soundsystem represented Brooklyn. The Brooklyn that the whole world aspired to, the Brooklyn of HBO girls, the Brooklyn of Daft Punk is Playing at My House. By 2007 James penned New York, I Love You But You’re Bringing Me Down. In this ballad he laments “New York, you're safer And you're wasting my time.”
I can’t write about “Jawnz” anymore. I just can’t fucking do it. Who could care right now? When JTTB started I cared about my clothes because I had restaurants, movies, shows, and events to go to. I wanted to look good at these events. I wanted to meet other people who found the craft of getting dressed interesting. Fire Fits, I Love You But You’re Bringing Me Down.
What I find myself wanting to tell you is that you should flee big cities, that you should stop watching porn, that you should learn a new skill, that your Uber Eats order is slowly hollowing out our entire food system and alienating you even further from anything genuine, and that Virgil Abloh has never made a single important piece of clothing in his life. I suppose that’s what I’ll have to do.
Over the coming weeks as JTTB gets back into full force, We’ll bring you fire garments, celebrity gossip and cultural reviews. But I will be rededicating my weekly wednesday column to life after JAWNZ.
Thank you for going on this journey with us.
